Welcome!

My name is Sarah Van Aken and I’d like to introduce you to FounderForth.

FounderForth helps business owners align personal, financial and business goals. As a lifelong entrepreneur, just like you, I understand the special interconnectedness your business has with the rest of your life. If you are anything like I was, you have prioritized your business over your personal and financial needs. While most of us agree that having a transition strategy is important for us and our business – Many of us, I’d even say most of us haven’t done the work of creating that plan for our business or ourselves, leaving the business we have built and our future happiness and financial security at risk.

The rather scary truth is that 50% of business transitions don’t happen voluntary but are rather due to one of the 5 D’s – Death, disability, divorce, distress or disagreement.

As a founder it can be hard to think about exiting your business. Your business is more than numbers and more than a job or even a career. It’s personal. It’s a part of you and intrinsically linked to your personal finances, lifetime plans and identity. It may be that you love what you do and thus, don’t think that planning your ‘exit’ makes sense.  It’s possible that thinking about ‘exiting’ feels scary because you don’t want to think about the end or don’t know what your third act will be. It simply could be hard to step back and think that far beyond the exciting initiatives you have on your plate right now.

Whatever the case may be for you – preparing your business, personal life and financial needs for a transition regardless of when you plan to activate - enables you to ensure that you can make choices about your future on your terms, have the financial means and transfer your incredible talent and passion into exciting ventures in the years to come. After all 80-90% of most business owner’s personal wealth lies inside of their business.

Exit planning is simply smart business strategy that delivers increased value today while offering readiness, opportunity and transferrable value tomorrow.

FounderForth is with you every step of the way. We help founders understand their personal sensibilities around their business, finances and shaping their next act. Together we will map out critical strategies for the business and you personally so that you are prepared any time you are ready to step into your next act.  

Sincerely, 

Sarah Van Aken